Clear words for your Google listing and website
I write plain, local, ready-to-paste copy for Australian tradies and service businesses, so customers know what you do, where you work and why to call you.
Done in 48 hours · One round of changes included · From $149 + GST · A Ridgway Resilience service
See packages and pricesExample: plumber's Google listing
Before: "We do all plumbing. Call us for a quote."
After: "Licensed plumber and gas fitter for Ipswich and Springfield. Blocked drains, hot water and gas work, with a fixed price before we start."
Example business, made up to show the style.
- Fixed price, no hourly billing
- No passwords needed
- Late? You get money back
- Australian registered business, ABN 74 293 033 960
Good at the job, quiet online?
Most local businesses don't lose work because of the work. They lose it on the first screen. A thin Google listing, a homepage that could be anyone's, or a services page that hasn't been touched since 2019. Customers skim for five seconds, can't tell if you do what they need, and call the next one on the list.
Better words fix that. Not clever words. Clear ones.
Your Google listing
A new business description, a clear services list, answers to the ten questions customers ask most, and five short posts to put up over the next few weeks.
Your website pages
Up to three pages rewritten, usually Home, About and Services. Includes the page titles and short descriptions Google shows in search results.
Ready to paste
Everything arrives in one tidy Google Doc or Word file, labelled by where it goes. You or your web person paste it in. I never need your passwords.
What the difference looks like
Examples only. These businesses are made up to show the style of writing.
"We do all plumbing. Call us for a quote. Reliable and cheap."
"Licensed plumber and gas fitter for Ipswich, Springfield and nearby suburbs. Blocked drains, burst pipes, hot water and gas work, with a fixed price before we start. We turn up when we say we will and leave the place tidy."
"Harbourside Physio offers a comprehensive range of physiotherapy solutions for all your needs."
"Sore back, sports injury or recovering from surgery? Our Newcastle physios spend 45 minutes on your first visit, so we can work out what's going on and explain it in plain language."
"Sparkle & Co is a leading provider of premium cleaning services."
"We're a small Geelong team, and we've grown the simple way: turning up on time, cleaning to a checklist and sending the same cleaners each visit wherever we can."
How it works
Choose and pay
Pick a package below and pay securely online.
Tell me about your business
Answer nine short questions by email. It takes about ten minutes. See the questions.
I write
I read your current site and listing, look at your area and competitors, and write your copy within 48 hours.
Check and paste
Read it, ask for any changes (one round included), then paste it in.
Choose your package
Prices are in Australian dollars. GST is added at checkout, and a tax invoice comes with every job.
Google listing refresh
$163.90 total incl. GST
- New business description, written for your area
- Clear services list (up to 10 services)
- Answers to the 10 questions customers ask most
- 5 short posts, ready to put up
- Done in 48 hours, one round of changes
Listing and website refresh
$438.90 total incl. GST
- Everything in the listing refresh
- Up to 3 website pages rewritten (about 400 words each)
- Page titles and search descriptions for those pages
- Done in 48 hours, one round of changes
Need it sooner?
$55 total incl. GST
Your copy within 24 hours instead of 48. Add it when you buy either package, or any time before I start.
Add rushNot included: building or editing your website, setting up a Google listing from scratch, photos, logos or ads. Happy to point you in the right direction if you need those.
Not ready to buy? Try a free sample
Send me your business name and the suburb you work from. I'll rewrite the first three lines of your Google description and send them back, free, with no obligation to buy.
Get my free sampleWhat I promise
On time. If I'm late, you get the $50 rush fee back. If you didn't pay for rush, you get 20% back.
One round of changes. Send me your changes within 14 days of delivery and I'll make them within 48 hours. Small fixes after that, such as a typo or a phone number, are always free.
Nothing made up. I only write what you tell me or what I can check. No invented reviews, licences, awards or claims.
Yours to keep. Once you've paid, the words are yours to use wherever you like.
Change of mind. If you change your mind before I start writing, I'll refund you in full.
These promises are in addition to your rights under Australian Consumer Law.
Hi, I'm Aaron
I run Ridgway Resilience from Mackay, Queensland. I write for local service businesses because the good ones often have the worst websites. They're too busy doing the work. I keep things simple: you tell me about your business, I write it up properly, and you get it back fast.
Aaron Ridgway, Ridgway Resilience · ABN 74 293 033 960 · Registered for GST · Secure online payments
Work with meAlready paid? Let's get started
Tap the button below. It opens an email with the questions already filled in, so just answer them and hit send. The 48 hours start when your details arrive.
- Your name, business name and best phone number
- Package you paid for, and whether you added rush
- Your website address and Google listing link, if you have them
- Which pages to rewrite (website package only)
- Your main services, in order of what you want more of
- The area you cover
- What makes you different (only things that are true)
- Tone: friendly, straight and professional, warm, or you choose
- Anything to avoid
Haven't chosen a package yet? Choose one first.
Questions people ask
Do I need a website?
No. The Google listing refresh works on its own. If you have a website, the bigger package covers that too.
Will this get me to the top of Google?
Nobody can honestly promise that. Clear, local words help Google and customers understand what you do, and that tends to bring more of the right enquiries. I won't make ranking promises.
Do you need my passwords?
No. I send you the words and you, or your web person, paste them in. If you get stuck, I'll walk you through it by email.
What if I don't like it?
Tell me what's not right and I'll rewrite it. One round of changes is included, and I'd rather get it right than rush it.
How do the 48 hours work?
They start when your details arrive, not when you pay. With rush, it's 24 hours.
Do you write reviews or ask customers for them?
No. I don't write reviews or offer anything in exchange for them. I can suggest a simple, honest way to ask happy customers if you'd like.
I'm in health, law or finance. Can you help?
Yes, carefully. Health copy follows AHPRA advertising rules, so there are no testimonials about results and no guarantees of outcomes. You approve everything before it goes live.
Is GST included in the prices?
No. Prices are shown before GST, and 10% GST is added at checkout. That makes $163.90 for the listing refresh, $438.90 for listing and website, and $55 for rush.
Do I get a tax invoice?
Yes. Every job comes with a tax invoice showing GST, so GST-registered businesses can claim it back.
Can I pay by invoice instead?
Yes. Email me and I'll send one.
Ready when you are
Two days from now, your listing and homepage could finally say what you do.
Choose your packageQuestions first? Email me. I reply within one working day.